Jonah Berg
The future is electric, abundant, and complex. I help make sense of it.
I work in strategic communications at the intersection of energy, transportation, and emerging technology, helping organizations turn complicated systems, policy, and markets into something people can understand and act on.
My career has tracked the growth of clean transportation: from GNA, a boutique clean transportation consultancy, through its acquisition by TRC, a national power and energy leader, and now WSP, one of the world’s leading engineering and advisory firms.
Along the way, I’ve worked with electric utilities, vehicle manufacturers, charging infrastructure companies, startups, and public agencies on some of the industry’s hardest problems: cost, complexity, policy, and public confidence. That includes some of the nation’s earliest commercial fleet electrification programs and communications campaigns that have earned coverage in The Wall Street Journal, Axios, WIRED, Forbes, and other national and industry outlets.
I believe we need dramatically more energy to power what’s coming, and that how we build it matters.
That belief shapes how I work. I lead AI adoption within my communications team, designing workflows and tools that expand what strategic communications can do. As an AI Business Fellow at Perplexity, I explored real-time narrative tracking around energy and electrification — work that eventually pushed me from using AI to building with it.
The projects below grew out of that same instinct: take complicated information, connect the right systems, and make the result genuinely useful. They’re products I’ve designed and shipped myself using AI-assisted development, moving from idea to working software in weeks rather than quarters.
I also apply that approach outside the energy sector, helping small businesses modernize their technology and adopt AI without enterprise budgets or unnecessary complexity.
Born and raised in Chicago. Studied in Boston. I got my start in public relations at agencies in Chicago, then earned my Master of Public Policy from the University of Illinois Chicago with a focus on energy policy. I eventually landed in Los Angeles, where I’m based today and where many of the transportation and energy transitions I work on are unfolding in real time.
Projects
The Blue Board — A real-time operations platform for United Airlines.
What started as an experiment in combining aviation data, AI, and product design grew to more than 40,000 monthly visitors in under two months. The Blue Board tracks flights across all nine United hubs, explains delays using multiple operational signals, maintains a fleet database of more than 1,100 aircraft, detects equipment swaps, tracks Starlink WiFi installations, and surfaces disruptions as they happen.
It’s open source, has been featured in United’s internal employee newsletter, and has developed a community of frequent flyers, pilots, operations staff, and aviation professionals. The project was designed, developed, and shipped using AI-assisted development.
Plaincast — The National Weather Service writes a daily weather column for your city. Plaincast translates it.
Forecast discussions from 68 National Weather Service offices are rendered in plain English beside the annotated original, with a glossary of more than 230 meteorological terms, forecaster confidence indicators, and a changelog showing what changed from one discussion to the next.
Finally read what the meteorologists are actually saying.
If you’re building what comes next in energy, transportation, or technology, I’d like to hear from you.
Los Angeles