Jonah Berg

I specialize in strategic communications at the intersection of energy, transportation, and emerging technology, helping translate policy into public understanding. My career has followed the industry’s growth: from GNA, a clean transportation firm, to TRC, a national power and energy leader, to WSP, a global infrastructure giant.

Along the way, I’ve helped solve the industry’s hardest problems: cost, complexity, and public confidence. My clients include major vehicle manufacturers, charging infrastructure companies, electric utilities, and public agencies, spanning some of the nation’s first commercial fleet electrification programs. I’ve helped them break into The Wall Street Journal, Axios, and WIRED.

I believe we need dramatically more energy to power what’s coming, and that how we build it matters.

That belief shapes how I work. I lead my team’s AI adoption, designing workflows that extend what strategic communications can do. As an AI Business Fellow at Perplexity, I’ve built tools that track and map the narrative around energy, electrification, and grid expansion in real time. The same approach produces the tools below: real products with real users, built solo with AI-assisted development in weeks, not quarters.

I also consult for small businesses on IT modernization, applying the same principle at a different scale: making powerful technology accessible without enterprise budgets.

Chicago roots. Studied in Boston. I got my start in public relations at agencies in Chicago, earned my Master of Public Policy from the University of Illinois Chicago with a focus on economic development and energy policy, and landed in Los Angeles, where the clean transportation transition is being written, and where I’m based today.